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Senior Analyst / Data Scientist
6+ Senior Level
Fri 18 May
Sydney, New South Wales
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Statistical modelling for campaign forecasting and commercial assessment;
Updating and maintaining accuracy of data within in-house database:
Produce campaign performance dashboards using proprietary analytics tool, ADAD iQ
Ensure appropriate tracking and attribution of client campaigns;
Developing recommendations based on sound analysis
Daily campaign analysis and updates for client service team;
Preparing post-campaign performance reports for clients;
Driving the ongoing development of the Agency's internal analytical capability;
Reconciling media budgets and evaluating media proposals based on key dimensions;
Using market research to help determine and plan a campaign forecasts;
Understanding creative/message/external influences on media performance.
Assist media planners/buyers in developing strategy
Collating competitive market information and updates.
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